The Principles That Power Our Purpose
At The Skin + Makeup Institute, our core values shape everything we do—from the way we teach, to the way we treat each other, to the way we show up in the industry. We believe beauty education should be empowering, inclusive, and built to last.
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Legacy
We build futures that outlive us — for our students, our industry, and our community.
Mastery
Skill is freedom. Knowledge is leverage. We pursue the highest standard in everything we teach and do.
Ascension
SMI exists to elevate — people, careers, and the profession itself.
Unity
Community is the curriculum. We rise together, contribute together, and win together.
Excellence
Relentless. Non-negotiable. In instruction, leadership, experience, and execution.
These values are more than words on a page—they're the foundation of a transformative, student-first experience.
